Unibet Casino / Unibet Sister Sites: The FDJ United Brand Family
Unibet belongs to FDJ United, the group formed when French lottery operator FDJ bought Kindred Group in 2024. These are the sister brands, where they operate and what they have in common with Unibet.
♠ Chapter 01
Unibet was founded in 1997 and grew into Kindred Group. FDJ completed its takeover of Kindred in October 2024, and the combined business now operates as FDJ United – one of Europe's largest gaming groups, listed on Euronext Paris.
♥ Chapter 02
| Brand | Focus | Main markets |
|---|---|---|
| 32Red | Casino and sports | United Kingdom |
| Maria Casino | Casino and bingo | Nordics |
| Vlad Cazino | Casino | Romania |
| ParionsSport (FDJ) | Sports betting | France |
| ZEturf | Horse racing betting | France and others |
Brand line-ups change as groups merge, close or sell brands, so always check the licence information at the bottom of each site.
♦ Chapter 03
♣ Chapter 04
Sister sites can suit you if you prefer a different game lobby or brand style, but they are not a way around limits: self-exclusion schemes such as GamStop in the UK or Spelpaus in Sweden apply across all licensed brands. Compare the offer terms and payment options for your country before signing up.
Questions & answers
Brands in the same group, including 32Red, Maria Casino and Vlad Cazino, plus FDJ United brands such as ParionsSport and ZEturf.
32Red was bought by Kindred Group, Unibet's parent, in 2017, and is now part of FDJ United.
No, each brand needs its own account.
National schemes like GamStop and Spelpaus cover all licensed operators; brand-level exclusion may also be shared within the group.
FDJ United, after FDJ acquired Kindred Group in 2024.
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